Released on July 15, 2014 the Digital Marketing Report for Q2, 2014 shows Google paid search spending grew 24% year over year in Q2. Bing Ads, which includes Bing and Yahoo, grew 19% year over year in Q2.

Applying Science to Social Media, How Do We Know If Our Display Program is Really Adding Value, The Long Tail of Search Marketing is Alive & Well, Using Engagement Metrics to Find Mobile Search Ranking Wins, Will the Value of Smartphone Traffic Ever Match Desktop?

Last fall, I posted a piece, titled “Good Customers vs. Bad Customers: How CRM Can Help You Understand the Difference and Do Something About It,” in which I discussed the importance of treating “good” customers differently than “bad” customers and the ways that leading brands approach these challenges.

Released on April 15, 2014 the Digital Marketing Report for Q1, 2014 shows Google paid search spending grew 17% year over year in Q1. Bing Ads, which includes Bing and Yahoo, also grew 17% year over year in Q1. Facebook generated 54% of social media referrals in Q1 2014.

Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from.

With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.

Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4. Facebook generated 57% of social media referrals in Q4 2013, while Pinterest generated 14%.

Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y.