Email Blog RSS https://www.merkle.com/taxonomy/term/157/rss.xml en How Brands Can Maximize Their Website to Increase Revenue https://www.merkle.com/blog/how-brands-can-maximize-their-website-increase-revenue <div><p>Today’s customers are changing and so should your outlook on how you address them. If you want to see significant impacts to your bottom line, recommendations should be personalized based on each customer’s up-to-the-minute shopping activity and purchases.</p></div> </span> Thu, 30 Apr 2020 15:31:20 +0000 19016 How Brands Can Maximize Their Website to Increase Revenue https://www.merkle.com/blog/how-brands-can-maximize-their-website-increase-revenue <div><p>Today’s customers are changing and so should your outlook on how you address them. If you want to see significant impacts to your bottom line, recommendations should be personalized based on each customer’s up-to-the-minute shopping activity and purchases.</p></div> </span> Thu, 30 Apr 2020 15:31:20 +0000 19016 How Salesforce Marketing Cloud Can Solve Complex Business Challenges https://www.merkle.com/blog/how-salesforce-marketing-cloud-can-solve-complex-business-challenges <div><p>The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships. Many are investing heavily in technology to make that happen, and it’s critical that the technology they select supports their operations in service of their most important goals.</p></div> </span> Tue, 28 Apr 2020 15:28:17 +0000 18931 How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time https://www.merkle.com/blog/how-retailers-can-leverage-email-mothers-and-fathers-day-connect-consumers-uncertain-time <div><p>Mother’s and Father’s Day are holidays that can surprisingly get overlooked as a major priority by retailers, when in fact, <a href="https://nrf.com/insights/holiday-and-seasonal-trends/fathers-day">NRF reports</a> that in 2019, the two holidays were expected to reach $41 billion in total sales. <a href="https://nrf.com/insights/holiday-and-seasonal-trends/mothers-day">Categories</a> such as cards, electronics, jewelry, and housewares can cash in big time if they message towards the right customers.</p></div> </span> Wed, 01 Apr 2020 19:05:27 +0000 18341 How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time https://www.merkle.com/blog/how-retailers-can-leverage-email-mothers-and-fathers-day-connect-consumers-uncertain-time <div><p>Mother’s and Father’s Day are holidays that can surprisingly get overlooked as a major priority by retailers, when in fact, <a href="https://nrf.com/insights/holiday-and-seasonal-trends/fathers-day">NRF reports</a> that in 2019, the two holidays were expected to reach $41 billion in total sales. <a href="https://nrf.com/insights/holiday-and-seasonal-trends/mothers-day">Categories</a> such as cards, electronics, jewelry, and housewares can cash in big time if they message towards the right customers.</p></div> </span> Wed, 01 Apr 2020 19:05:27 +0000 18341 How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns https://www.merkle.com/blog/how-leverage-test-and-learn-strategy-optimize-your-holiday-email-campaigns <div><p>Let’s face it, as marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.</p></div> </span> Fri, 20 Sep 2019 12:54:34 +0000 15722 How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns https://www.merkle.com/blog/how-leverage-test-and-learn-strategy-optimize-your-holiday-email-campaigns <div><p>Let’s face it, as marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.</p></div> </span> Fri, 20 Sep 2019 12:54:34 +0000 15722 3 Key CRM Trends from Merkle’s Q3 2019 Customer Engagement Report https://www.merkle.com/blog/3-key-crm-trends-merkles-q3-2019-customer-engagement-report <div><p>We are excited to announce the release of our new <a href="https://www2.merkleinc.com/l/47252/2019-08-19/7z2zkf">Customer Engagement Report for Q3 2019</a>! This report highlights the trends happening in the CRM world; from data and marketing technology to loyalty and customer experience. The Customer Engagement Report will be a quarterly publication going forward and will complement the media insights we share in the Digital Marketing Report (DMR).</p></div> </span> Tue, 20 Aug 2019 15:38:51 +0000 15201 3 Key CRM Trends from Merkle’s Q3 2019 Customer Engagement Report https://www.merkle.com/blog/3-key-crm-trends-merkles-q3-2019-customer-engagement-report <div><p>We are excited to announce the release of our new <a href="https://www2.merkleinc.com/l/47252/2019-08-19/7z2zkf">Customer Engagement Report for Q3 2019</a>! This report highlights the trends happening in the CRM world; from data and marketing technology to loyalty and customer experience. The Customer Engagement Report will be a quarterly publication going forward and will complement the media insights we share in the Digital Marketing Report (DMR).</p></div> </span> Tue, 20 Aug 2019 15:38:51 +0000 15201 3 Key CRM Trends from Merkle’s Q3 2019 Customer Engagement Report https://www.merkle.com/blog/3-key-crm-trends-merkles-q3-2019-customer-engagement-report <div><p>We are excited to announce the release of our new <a href="https://www2.merkleinc.com/l/47252/2019-08-19/7z2zkf">Customer Engagement Report for Q3 2019</a>! This report highlights the trends happening in the CRM world; from data and marketing technology to loyalty and customer experience. The Customer Engagement Report will be a quarterly publication going forward and will complement the media insights we share in the Digital Marketing Report (DMR).</p></div> </span> Tue, 20 Aug 2019 15:38:51 +0000 15201