The Forrester Wave™: Search Marketing Agencies, Q4 2017
Merkle Search Named a Leader by Forrester in Search Marketing Solutions, Q4 2017
Forrester’s report assesses the state of the search marketing landscape and evaluates the top twelve search marketing agencies across 25 criteria.
Merkle was named a leader in the space, receiving among the top scores for the paid search, media, and market research offerings, and collaboration criteria.
Highlights from the report:
- Merkle received among the highest scores in the paid search and media criteria — “Merkle earns great feedback for its paid search offering due to its method of categorizing known, semi-known, and unknown audiences to personalize and target searchers”
- “We recommend Merkle to marketers that require deep vertical expertise — Merkle focuses on seven industries including travel, retail, and non-profits.”
- Merkle received the highest possible score for collaboration and is recommended for marketers “looking to use search to guide the rest of their digital media planning and investments.”
- “Merkle’s execution road map also received high praise for its focus on deepening its vertical expertise in industries struggling with digital disruption and its plans for a digital business school to advance its employees’ careers.”
Merkle’s Search Marketing Solution got among the top scores in the following criteria:
- Paid search offering
- Media offering
- Market research
- Execution road map