Most agencies don’t have a centralized support team dedicated to the strategy, orchestration, and activation required for marketing across Google’s platforms. But what if there was an expert squad you could hire to power the cross-channel experiences that transform performance and your business?
There is now.
Welcome to the Lab
Performance Marketing Lab offers a holistic and collaborative approach to every component of the Google Marketing Platform. We’re a cross-functional team of data scientists, developers, analysts, media experts, and product engineers. We build proprietary solutions that combine with leading market products to inject data-driven innovation into our client’s media programs.
Our flexible model offers offsite, onsite, and hybrid options that best suit your brand’s unique needs.
Our Clients
We develop true relationships with our customers and invest time to understand their individual musical goals and motivations. Merkle has been so valuable in helping us translate this rich customer understanding in to innovative marketing that adds VALUE toward each customer's goals.
Mike Clem, Chief Digital Officer, SVP, Sweetwater
MORE ABOUT THIS SERVICE
Consulting Services- Thought leadership
- C-level consulting
- Talent assessments/ recruitment
- Digital transformation
- Roadmap development
- Digital marketing org. design
- Media assessments
- Tech and data assessments
- Media assessments
- Platform licensing and utility
- Process development
- Training and development
- Measurement frameworks
- Co-sourcing
- On-Demand talent access
- Adtech and Martech maximization
- Advanced automation
- Advanced customer segmentation
- ML/ Model development
- CRM and 1st party data utility
- Omni-Channel measurement
- Silo-channel excellence
- Cross-channel optimization
