

Merkle is a Certified Partner for both the Google Cloud Platform and the Google Marketing Platform, so we can help you create competitive market advantage for your brand as we are doing for many of the top brands around the world.
Our Google partnership includes Google Cloud Platform (GCP), where we consolidate large and disparate sets of offline consumer data with online data produced from campaigns, in addition to third-party data. The results are a more comprehensive dataset created in a matter of days (what once took months).
Your audiences are then developed from this dataset and activated in search, display, and video campaigns using DV360 and SA360 in the Google Marketing Platform (GMP). Then, we help you measure your campaign performance using the Analytics360 solution in GMP. It all works together.
For GA4
For Display & Video 360
For Search Ads 360
For Analytics 360 and Optimize 360