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SEO Copywriting Training Series

Merkle and UPMC worked together to develop interactive training sessions to explore and capitalize on the symbiotic relationship between copywriting and SEO. We hope this training will allow us to delve deeper into creating the most engaging experience for UPMC patients and online users.

If you are interested in receiving a certification of completion, please complete the SEO Copywriting final to conclude the course:



Core Learning Objective

Demonstrate the importance of a strong relationship between copywriting and SEO team to support UPMC’s overall organic search program.



SEO Ranking Factors for Healthcare

Learn about SEO ranking factors as they affect the healthcare market, review of crawl, index, rank model, and understand how copywriting fits into creating an engaging experience for both users and search engine bots.

Thriving in the Healthcare Organic Ecosystem

Discuss how our team finds searcher interest, evaluates potential for ranking, performs competitive analyses, and identifies opportunities for content that will thrive within the healthcare ecosystem.

Finding Your Audience in Healthcare

Discover how to find audiences, determine their needs, map their experience, and understand vital touchpoints.


Passing Requirements

Task Scores
Attendance Mandatory for all 3x sessions
Final 30 pts
Passing Grade (80%) 24 pts (retests available)


Adding Certification to LinkedIn

To add certifications to LinkedIn please use the following attributes:

  • Certification name: Merkle’s SEO Copywriting Training Series
  • Certification authority: Merkle
  • License number: {{You will receive an email with your specific license number upon passing final}}
  • From: June 2018
  • To: June 2019
  • Certification URL: https://www.merkle.com/trainings/seo-copywriting
Adding a certification to LinkedIn

How it will appear on LinkedIn: What the certification will look like when added to LinkedIn