Inside Job: Making CX Work
This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.
About the Host
Jose Cebrian is Senior Vice President, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop marketing plans across digital and addressable channels. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
About the Hosts
Gaia Read is a Senior Manager in Performance Media, specializing in Search Engine Marketing. In her over five years of experience at Merkle, her clients have varied greatly in category, including Home Goods & Furnishings, Industrial Supplies, Retail & Apparel, Beauty & Cosmetics, and Travel. In SEM, Gaia is passionate about people management, professional development, optimizing workflows, and working cross functionally.
Andreah McCartney is a SEO Manager with Merkle and has been with the team since 2016. In this time, Andreah has worked with clients across a variety of verticals including retail, entertainment, health and wellness, and more. Andreah combines a strong technical foundation with a good understanding of content strategy to deliver value for her clients. However, her true passion is understanding how SEO can layer into a more complex marketing strategy to help ensure her clients’ success.
