Uday's Articles, Blog Posts, Webinars and More
Transforming B2B to Meet Today’s E-Commerce Expectations
Well before the COVID-19 pandemic was on anyone’s radar, B2B marketers were being challenged to keep pace with the seamless experiences that customers have come to expect on the consumer sides of their lives.
Topics:
B2B
High Tech Strategic Update: September 2020 Review
What's new in the High Tech industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.
Topics:
The High-Tech CMO’s Marketing Imperatives For 2020
Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a company’s products deliver to its users.
Considerations For B2B Marketers When Applying AI To Account-Based Marketing
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology.
Topics:
B2B
Using Content for Effective Lead Generation
B-to-B marketers can gain a huge edge on the competition with effective content marketing. Here are five considerations for turning content in to high quality leads.
