Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 11 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Shopping, and Amazon & eRetail teams to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations. He holds accreditations for Sponsored Ads through the Amazon Advertising Accreditation Program.
Todd Bowman |
Published on: Sep 05, 2018
Todd Bowman, senior director of Amazon and eRetail for the ad buying firm Merkle, said that while the changes make it easier to understand the names of Amazon's ad products, the revamp will not change how he buys ads.
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