Sara brings over 15 years of marketing, strategy and loyalty experience to Merkle. As Director of Growth Marketing, Sara drives innovative marketing strategy and business development solutions for the Merkle Loyalty Solutions group.
Sara's Articles, Blog Posts, Webinars and More
Why the Single Customer View is The Essential Core of Retail Loyalty
Across every category, retailers are awash in customer data. However daunting or intensive the data collection and alignment process may seem, it ultimately yields one of the most important assets a brand or retailer can have: the single customer view.
Topics:
Retail
Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them
This is a challenging time for loyalty marketers.
Topics:
Customer Strategy
Today's Technology Fuels Tomorrow's Loyalty
As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.
Topics:
Marketing Technology
Experiencing Loyalty: How Loyalty is Tailor-Made for CX
Many companies continue to think about loyalty and CX independently, as distinct undertakings, when a more holistic, comprehensive approach would have a significant multiplier effect on both CX and loyalty initiatives.
Principles of Loyalty: Finding the Right Technology Partner
In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.
Topics:
Marketing Technology
Leveraging Loyalty Data to Deliver a Happy (and Profitable) Holiday Season
As the 2017 holiday season quickly approaches — one that is expected to herald a 3.1 percent increase in sales over 2016 — retailers across many spend categories need the kind of loyalty program that can both retain and acquire customers… and pay dividends that go beyond the holiday season as well
Topics:
Using Data to Unlock Customer Loyalty
Data is the key that unlocks loyalty and paves the way toward true people-based marketing. And yet for all the importance we place on data, many marketers continue to be effective at collecting it and less diligent about putting it to good use.
Topics:
Data and Analytics
