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Sanchit Mendiratta

Managing Director, Merkle Singapore Data Lead, dentsu Singapore

Sanchit Mendiratta is a marketing specialist & a thought leader with over 15 years of experience. He currently serves as the Managing Director of Happy Marketer, A Merkle Company - one of Southeast Asia's leading digital marketing consulting firms. He also serves as the Data Lead for dentsu Singapore. 


With a keen eye for data and analysis, Sanchit boasts a track-record of consistently delivering result-oriented omnichannel marketing strategies with a focus on customer acquisition and marketing analytics. He has consulted many leading brands and is instrumental in the data transformation of these companies, as he pivoted their businesses with the implementation of digital acquisition technologies and analytics tools to help them achieve their marketing and business objectives. His data insights have proved valuable to businesses as they craft personalised customer journeys that enhance customer experience, thus driving retention and loyalty.


His clientele includes leading regional brands and companies with global presence and consists of Grab, Shopee, Google, NTUC Income, Standard Chartered, ING Bank, Singapore Press Holdings, PropertyGuru and FairPrice among others.


Sanchit is a certified Google Partner Academy Trainer and trains executives on Google Analytics and Google Ads. He has advised and trained more than 8,000 executives across Southeast Asia and the Middle East. 


He is also currently a visiting faculty at the Singapore Management University.