Rocco has worked in digital marketing, across strategy, analytics, experience design, and technology, since 1994. He has led hundreds of enterprise-scale digital ecosystem audits, roadmaps, site, app, and social experience design, and marketing platform deployments for Fortune 1000 companies in the pharmaceutical, healthcare, financial service, technology, travel, and consumer packaged goods industries.
Rocco has built and led marketing technology and experience design practices over his career at Medical Broadcasting Company and Razorfish focused on deploying content management, web analytics, web site, mobile application, and CRM solutions built on Adobe, Marketo, Google, Microsoft, and Apple iOS platforms. He has significant experience, conducting global ecosystem and multichannel performance audits and developing digital roadmaps to help large brands and enterprises optimize and transform their paid, owned, and earned assets, re-platform, and build new innovative customer experiences for B2C and B2B markets. A small sampling of companies Rocco has delivered marketing solutions, and digital experiences for in the US, Europe, and Brazil include Prudential, Penn Mutual, Nintendo, Conoco, SAP, H&R Block, Mercedes-Benz, Johnson & Johnson, Abbott Nutrition, GSK, Northwest Airlines, Choice Hotels, and Terra Networks.
Rocco studied at Temple University in Philadelphia, Pennsylvania where he majored in Communications and Film & Video Production from 1992 to 1996. In 2015 he received his Marketing Strategy certification from Cornell University.
Rocco's Articles, Blog Posts, Webinars and More
The Pandemic's Lasting Effects on Customer Experience
How to approach video strategy like a marketing technologist
Must-know tips for boosting your video strategy
Making a Marketing Shift: From One-to-Many to One-to-One
