Rick Gentry

The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.

At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey.

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.

As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors.