Richard and his team are instrumental in helping businesses gain competitive advantage by leveraging Merkle’s full range of services and capabilities. He is adept at helping brands identify the business drivers of value and then leveraging connected data, transformative insights and integrated technology to deliver targeted, personalised experiences through the increasingly channel agnostic world.
Richard spent his entire career using data to directly solve business problems. His extensive technical background in data, database development, analytics and software development, honed in financial services client side, coupled with good business acumen gleaned from running a number of businesses, has equipped him well to take a realistic approach to putting data to work.
Richard works closely with Merkle clients to create mathematically connected KPI frameworks that enable actions to be connected easily to outcomes, underpinning agile and flexible delivery. His favourite business value is curiosity and while there is something new and practical to discover, his day will never be done.