Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa's Articles, Blog Posts, Webinars and More
Amazon Re-Emerges in Bing Search Ad Auctions
Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.
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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase
Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.
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Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data
Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.
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Media
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Amazon and eRetail
Google Merchant Center Releases Price Competitiveness Insights
Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.
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Paid Search
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Media
Google Rolls Out Free Listings on the Shopping Tab. Will Advertisers Notice? Gauging the Impact and Other Knee-jerk Reactions
Yesterday, Google announced that the majority of its listings on the Google Shopping tab, which are currently paid, will be free starting in late April. Here's what advertisers can do to adapt.
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Advertisers See Increased Demand and Revenue as Americans Start to Receive Stimulus Checks
Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.
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Media
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Paid Search
Why Non-Retailers Must Consider Advertising Through Amazon
Amazon offers a robust set of advertising opportunities for brands in financial services, travel, and other verticals that don’t include the physical exchange of products.
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Media
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Amazon and eRetail
How to Leverage Amazon for New Customer Acquisition
Developments over the past year have made it easier than ever for advertisers to acquire and report on new customers through Amazon advertising.
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Amazon and eRetail
Sponsored Display: An Overview of One of Amazon’s Newest Ad Options
In mid-September Amazon launched Sponsored Display, empowering advertisers to retarget shoppers off-Amazon without using the Amazon DSP.
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Amazon and eRetail
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Display
Google Launches an Enhanced Shopping Experience
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
Topics:
Paid Search
Why set it and forget it doesn’t work with feeds or campaigns
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
Negative Keywords Come to Amazon Sponsored Brands
Amazon advertisers can now prevent Sponsored Brands from showing for unwanted search queries using keyword negatives.
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Digital Marketing Channels
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Amazon and eRetail
The Amazon Ecosystem - Winning the Buy Box
There’s a key component that underlies success on Amazon and doesn’t necessarily fall into owned media, paid media, and earned media: winning the Buy Box
Topics:
Amazon and eRetail
