Matt Powell

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Matthew Powell is Managing Director of B2B International London.  B2B International is the world’s largest b2b research agency, and since 2018 has been part of Merkle.

Matthew joined B2B International as a graduate 15 years ago, and since then has worked on an array of projects for b2b clients across the globe. He consults with some of the world’s largest b2b companies across a range of sectors in the areas of customer experience, branding, market assessment, and proposition development.  His clients cover a range of sectors and include: Carbon Trust, Cubic, Digital Realty, Heathrow Airport, JLL, Kemira, QBE, RS Components, RSM, TransUnion, Worldpay. Previous speaking engagements include Advertising Week, B2B Connect, Market Research Society, Fleming's Sales & Marketing event.

Matt's Articles, Blog Posts, Webinars and More

The Frontier B2B CMO: What Differentiates Today’s Marketing Leaders

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Tea Break Talks with LinkedIn and Merkle B2B: The Generational Factors that Impact Decision Making in B2B

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Webinars We suggest...

Creating the Ultimate Customer Experience: An in Depth Look Across Key B2B Industries - Manufacturing

Authored by: Matt Powell, Jill Dudones |
Published on: Dec 03, 2020

In November, Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from over 3,000 interviews of B2B buyers and decision makers across the globe.

Topics: B2B

Webinars We suggest...

Tea Break Talks with LinkedIn and MerkleB2B: The New Point of View

Authored by: Laura Pierce, Matt Powell, Conor Wilcock, Tusar Barik |
Published on: Sep 22, 2020

This webinar will bring four B2B marketing experts in digital marketing and media plus consulting and research to share industry insights, swap intel from their respective recently released B2B reports on the state of the industry, and candidly discuss what is on their minds for the remainder of the year.

Topics: B2B