Margie leads Merkle’s business transformation practice, where she advises senior level executives in developing omni-channel business and marketing strategy. Prior to joining Merkle, she served as the EVP of Strategic Services at Wunderman, where she oversaw the CRM strategy, account planning, and analytics practices, working with clients such as CVS/Caremark, Nokia, and Abbott Nutrition. Before Wunderman, Margie established and led the strategy consulting practice at Razorfish for nearly 10 years, serving such major brands as Capital One, Staples, and General Mills. Margie began her career in general advertising at agencies including JWT and Y&R, followed by management positions in several direct marketing agencies, and as marketing manager for Microsoft’s MSN.
She is a frequent speaker on customer relationship marketing topics at industry events, and has been published on the topic of customer strategy in several trade publications.
She holds an MBA in Marketing and an MS in Information Systems from University of Maryland and a BA in Sociology and Statistics from Columbia College in New York City.
Margie's Articles, Blog Posts, Webinars and More
The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track
Published on: Apr 30, 2020
2020 Marketing Imperatives Webinar Series - Imperative Three: Enable Agility Through Strategic Sourcing
Published on: Jan 10, 2020
What are the Pitfalls of Trying to Deploy a Complex Transformation In-house?
Published on: Jan 18, 2017
What Kind of Internal Champions Do Transformation Initiatives Require?
Published on: Jan 13, 2017
What Do Companies Often Believe about Team Size and Competencies?
Published on: Dec 15, 2016
Transformation: The Biggest Misconception about the Scope of a Large Project Deployment
Published on: Dec 02, 2016
What Is the Most Ignored Phase in Large-scale Transformation Deployments?
Published on: Nov 07, 2016
Customer-Centric Transformation: Building the Case for Change through Research
Published on: Oct 28, 2016
How Does Customer-Centric Transformation Differ from Tech Upgrades?
Published on: Sep 26, 2016
Customer Centricity: How Has the Role of Marketing Changed within the Enterprise?
Published on: Sep 14, 2016
Customer Centricity: What Happens When Marketing Does Not Make the Case for Change?
Published on: Aug 30, 2016
How to Define Customer Strategy with your Organization
Published on: Jun 23, 2016
Transforming from Product-Based to People-Based Marketing
Published on: Mar 17, 2016