Laura leads the marketing efforts for Merkle’s retail vertical, driving strategy and development of content, communication, and events. She also supports the Agency Services marketing team by sourcing speakerships, case studies, and awards for work in digital marketing. Laura formerly supported business development by creating strategic growth plans for prospective customers, specializing in SEO.
Laura's Articles, Blog Posts, Webinars and More
Google's Mobile Algorithm Update is Coming April 21. Are you Prepared?
Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.
Video: Convert More Mobile Visitors
In this video we walk you through some of the reasons why fewer mobile visitors convert, and provide you with five tips to increase mobile conversions and get more out of your mobile users.
15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial
Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist
The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.
Video: Convert Better with Holistic SEO
Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.
