Jon is a Vice President in Merkle’s Technology Group in North America and is the Platform Owner of the Data Accelerator Platform. He is responsible for executing on the platform vision as well as driving the development, onboarding and support teams for the Data Accelerator.
During his time with Merkle, he has held multiple roles that span across product management, leading the DMP implementation practice, heading the digital technology solutions team and building marketing database solutions. He has worked with a variety of companies spanning multiple industries including: Clorox, Subaru, Citizens Bank, HBO, Sanofi Aventis, PNC Bank, and Schneider Electric.
Jon holds a Bachelor's degree from Binghamton University.
Jon's Articles, Blog Posts, Webinars and More
How Can Rapid Audience Layer Help Retailers?
RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
Topics:
RAL Retail: How to Centralize Your Data Swiftly to Drive Marketing Performance
Do you have big marketing dreams but lack the budget to stand up a data and analytics arsenal to power your campaigns? When the cookie crumbles, will you be able to identify unique consumers across disparate data sources to deliver the total customer experience?
Topics:
Retail & Consumer Goods
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Marketing Technology
Data Visualization Experts: Here’s How to Make Your Life Easier
As a data visualization expert, you are expected to go above and beyond your job description to source and massage the data, even though loading and massaging data really isn’t in your job description. Here's how to make those tasks easier.
Topics:
Data and Analytics
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Marketing Technology
Alleviating Data Management and Analytical Challenges Using A Cloud-Based Approach
For marketers to truly harness the power and efficiency of people-based marketing, they must first get their data house in order.
Topics:
Marketing Technology
How to Centralize Your Data and Improve Audience Analysis
More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.
Topics:
Marketing Technology
Donkeys, Elephants, and DMPs
With the political party conventions recently wrapping up, over the next few months, both the Democratic and Republican presidential candidates will continue to push their message to their constituents.
Topics:
Data and Analytics
Customer Lookup (CLU) Tools
It is becoming more and more common for companies to want an easy-to-use tool to access their externally hosted marketing database customer records.
Topics:
Marketing Technology
