In this role, Jane is responsible for establishing each vertical’s unique positioning in its respective industry. She leads the development of innovative solutions that support the evolving business needs of her diverse clients across both Health and Non-Profit. Jane connects the power of Merkle’s full-service offerings across performance media & creative, customer experience, and promotions & loyalty to help the world’s best health brands create competitive advantage through customer experience transformation. Prior to her current role, Jane led the Health Analytics Solution Group at Merkle. Her background in data and analytics has been fundamental in the development of unique data-driven industry solutions and go-to-market strategies in Health.
Jane has over 15 years of experience solving client challenges and providing strategic perspective through an industry lens. In her career leading multiple analytics teams, Jane focused on creating innovative data-driven solutions to optimize customer experience through targeting, segmentation, measurement, and actionable insights. Prior to joining Merkle, Jane worked at Publicis where she developed enterprise-level bespoke CRM analytic solutions that were adopted by Publicis affiliates. Jane also has extensive client-side and out-of-industry experience, having worked at Newsweek and E*TRADE Financial.