Gaia Read is a Senior Manager in Performance Media, specializing in Search Engine Marketing. In her over five years of experience at Merkle, her clients have varied greatly in category, including Home Goods & Furnishings, Industrial Supplies, Retail & Apparel, Beauty & Cosmetics, and Travel. In SEM, Gaia is passionate about people management, professional development, optimizing workflows, and working cross functionally. Beyond her day-to-day at Merkle, Gaia is a co-founder and co-host of the new Merkle show Digital Marketing Musings. Outside of work, Gaia is a West Coast Swing Dancer and loves to travel the country, getting coaching and attending competitions.
Gaia's Articles, Blog Posts, Webinars and More
Hello Vaccines! Managing Paid Search during the Next Phase of COVID Recovery
There are some paid search practices that warrant revisiting, or exploring for the first time, as consumers become comfortable with going back into stores and public spaces.
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Winning the SEM Holiday Season – Beyond the Basics
While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.
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SEO-SEM Collaboration
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.
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Post Prime Day, Amazon Sustains Increased Paid Search Advertising Efforts
Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.
