As Marketing Technology strategist, Gaelyn specializes in advising top US brands on how to use data, analytics, and technology to transform their customer experience across channels. Her work spans multiple industry verticals, with a focus on finance and wealth management. She helps customers navigate the complexities of digital marketing, providing them with detailed recommendations, actionable roadmaps, and agile implementation plans, which they can execute against to realize their business goals.
Prior to joining Merkle, Gaelyn was an Enterprise Data Architect at Wellington Management. She has also been a Data Architect at State Street Bank, and a consultant at Oracle Corp.
Gaelyn's Articles, Blog Posts, Webinars and More
Mature Personalization Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Topics:
Digital & User Experience (UX)
Digital Transformation: Where are you stuck?
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
The Five Essentials to Rapidly Deploy a Marketing Database
The components and work-streams required to stand up a well-designed marketing database are well known. However, despite well-defined practices and processes, rapid deployments often fail. To ensure success, consider these five fundamental elements.
Topics:
Marketing Technology
The Four Pillars of Business Intelligence
Business intelligence is the transformation of data into insightful, meaningful information that is useful to a business for making decisions and driving action. At its core are four pillars:
Data
Presentation
Community
Technology platforms
Topics:
Marketing Technology
