Emma partners with Merkle’s clients to leverage data, analytics, and technology to create hyper-relevant creative that can engage today’s overloaded consumer. For over 15 years she has straddled strategy, research and analytics to deliver creative and business solutions that drive revenue growth for organizations across sectors, including technology, healthcare, financial services, CPG and luxury. Having worked at a technology giant and an early stage startup, as well as premier ad and branding agencies, she knows that hyper-personalization and connected customer experience are the just right solution for marketers looking to thrive.
Emma's Articles, Blog Posts, Webinars and More
How to Embrace Antifragility to Futureproof Your Business
Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.
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Break Through the Clutter with Personalized Videos
This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.
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Will your favorite Super Bowl ad’s digital campaign be a touchdown or fumble?
What happens when a Creative Strategist and a Creative Director tackle Super Bowl advertising in today’s digital world?
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Demystifying Dynamic Creative Optimization (DCO)
What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?
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