Eileen O’Grady has been in direct marketing for the past 25 years at top NYC ad agencies. Her clients have been Fortune 500 companies in insurance, financial services, telecommunications, airline, pharmaceutical, healthcare and more.
As a marketer, Eileen understands the importance of accountable campaigns that drive performance and generate sales in a measurable manner. A channel agnostic approach to driving the most cost-efficient conversion is primary, in today’s world where offline and online often meet to surround the consumer.
Technology over the past two decades has dramatically changed how we do business. And that technology allows us to be grounded by data, and ultimately makes us better marketers. Eileen has been at Merkle for 6 years.