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Craig Howard

Vice President, Technology, Chief Solution Architect, Merkle
Howard Craig

Craig leads Merkle’s solution architecture team.  His team is responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

Craig has 20 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation. During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, Transamerica, DIRECTV, Taco Bell, SoFi, PNC Bank, and others.

Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses.  Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels.  Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups.

Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.

Craig's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process. Accomplishing this meant integrating their offline and online marketing data in one place to create a single view of their customers’ behaviors.
Articles We suggest...

Key Principles for a Successful CDP Adoption

The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.