As an award-winning leader in Merkle’s creative group, Colin oversees creative for some of Merkle’s major bank, insurance and retail clients. With over 20 years’ experience to draw upon from working at some of the nation’s largest agencies, he’s got a lot to say. And never more so than now. Since joining Merkle, he’s finally seeing the fulfillment of fusing big data and creative together to drive more relevant, insightful and effective communications. Also, for some reason, he’d liked you to know he’s Canadian, eh.