As GM, Merkle Promotion & Loyalty Solutions, Chris brings more than 15 years in leadership roles with marketing services companies and technology startups. As a digital marketing executive with skills in direct and channel sales, revenue management, strategic planning and operations, Chris has also led and managed digital marketing, promotions and loyalty solutions across travel, media, entertainment, retail, consumer packaged goods, health care and the financial services industries.
Chris's Articles, Blog Posts, Webinars and More
Rise above the Rest: Consumer Relationships in the COVID-19 Era
How has consumer behavior changed? And what are the new expectations that brands must navigate amid cultural shifts and within a pandemic-related landscape?
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
Quickly Pivoting Promotions During A Pandemic
Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways.
Loyalty vs. Promotion: What’s the Difference?
Looking at promotions and insights as part of an integrated approach to customer strategy is critical, but it also important to understand the difference between the two.
Topics:
Customer Strategy
