Carly French supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Carly has 5+ years of experience with technical marketing operations and integrations, performance marketing strategy, data management, and digital attribution methodologies. Before joining Merkle’s Technology Strategy team, Carly helped lead DISH’s marketing Tools and Technology team driving enhancements for digital acquisition technologies. Prior to that, Carly managed DISH’s Affiliate marketing program including campaign execution, business development, and digital offers.
Carly's Articles, Blog Posts, Webinars and More
Define Your CDP Use Cases Before Selecting a Vendor (Vlog)
Use cases need to be well defined before selecting the vendor, so the business can find the CDP that is tailored to best act on these use cases and hit the ground running fast.
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Listening to the Customer: Leveraging Preferences in Marketing
With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.
Customer Data Management Improving Media Performance: 3 Reasons To Adopt CDP
Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .
