Brian S. Morris is a Partner at Merkle and has more than 20 years of financial services industry experience. Mr. Morris has worked with banks, insurance, and financial markets companies around the world in developing and advancing their customer data and analytics strategy, which includes customer/marketing analytics, enterprise data management, data quality, situational and advanced analytics, Big Data discovery analysis, and data visualization.
In addition, Mr. Morris developed the offerings, the methodologies, and the team of practitioners to align organizations to financially justify and sustain small and large scale customer-focused data and analytics transformational initiatives. Mr. Morris has extended a patented business value methodology that has been leveraged by practitioners across multiple industry verticals and geographies worldwide.
Specialties: customer analytics & data strategy development, advanced analytics, financial analysis/modeling, financial strategy development, benefits realization strategy development, metrics analysis, business process reengineering, call center optimization, negotiations, business development.