Barry is a passionate software technologist who loves to work on difficult problems and help clients achieve their results by enabling technology to move faster. He specializes in standing up implementation and managed services technology teams, both onshore and offshore capabilities.
Barry works in the Marketing Cloud space, leading implementation teams across Adobe, Salesforce, and Oracle. His specialties include Marketing Technology Cloud Platforms: Adobe, Oracle, Salesforce, Yext, and Rackspace. For Marketing Automation: Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, and Marketo. For Personalization: Adobe Target and Sitecore. For Data & Analytics: Adobe Analytics, Google, and Tableau.
Barry Latimer |
Published on: Feb 14, 2018
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
Barry Latimer |
Published on: Jan 19, 2015
Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet.
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