As a lead on Merkle's Marketing Technology Platform team, Anne's team leverages it’s heritage in tagging/data collection design, build and quality assurance practices so that it can fuel wholistic and measurable people-based marketing solutions. Anne has 10+ years in digital marketing and analytics experience working with Fortune 500 /Fortune 1000 companies. She has served in various leadership roles in manufacturing, distribution, information technology, banking & finance, retail, insurance and media & broadcasting verticals.
Anne's Articles, Blog Posts, Webinars and More
Customer-centric Experiences with Adobe Campaign
If you have invested in Adobe Marketing Cloud products and are looking to get more value out of your current technologies, this webinar series will provide insights and best practices to help you integrate, automate, and find efficiencies as well as increase speed to market.
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Digital & User Experience (UX)
Mastering your Audience: Where to Start?
Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?
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