Andy Taylor is Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Andy Taylor |
Published on: Dec 14, 2017
The largest e-commerce competitor on most people’s minds during the holidays is Amazon, and for good reason. Looking across Google Auction Insights reports for text ads, it is the single most ubiquitous challenger against retailers in very nearly all product categories.
Andy Taylor, Kelly Brown, Priya Salona |
Published on: Oct 02, 2017
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.
Andy Taylor |
Published on: Aug 04, 2017
Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
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