Allister is a Director with Merkle's Customer Strategy Group and leads the Value Case practice that quantifies the business value from solving business challenges through a customer-centric (vs. a product-centric) approach. His experience covers the payer/health insurance, (retail and commercial) financial services, government and software services industries. Allister joined Merkle in 2013 from Peppers & Rogers Group where he worked on customer lifetime value modeling, segmentation, retention and experience mapping projects. Allister holds a B.S. in Engineering and an MBA from Columbia Business School. He is based in New York City.
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Brian Crockett, Allister Rebeiro |
Published on: Dec 06, 2016
It’s go time and you are about to finalize the customer-centric strategy roadmap that your team has spent the past few months putting together. It is time to make a decision, and you have to choose how your strategic roadmap will start – with a big bang, or with a more modest start.
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