Allister is a Director with Merkle's Customer Strategy Group and leads the Value Case practice that quantifies the business value from solving business challenges through a customer-centric (vs. a product-centric) approach. His experience covers the payer/health insurance, (retail and commercial) financial services, government and software services industries. Allister joined Merkle in 2013 from Peppers & Rogers Group where he worked on customer lifetime value modeling, segmentation, retention and experience mapping projects. Allister holds a B.S. in Engineering and an MBA from Columbia Business School. He is based in New York City.