Allison is an innovator in loyalty design. Joining Merkle in 2016, she leads a team of retail strategists who design and execute loyalty and promotional solutions and experiences that delight and engage customers. Prior to Merkle, Allison led the loyalty practice at Accenture Interactive and was a senior loyalty and CRM consulting leader at Epsilon.
Allison's Articles, Blog Posts, Webinars and More
The New Back to School for Retailers
Back-to-School shopping is a key season for many retailers, with an average spend of $26.9 billion annually between 2013 and 2019.
Current Loyalty Trends within Customer Engagement
We looked at our latest Customer Engagement Report through a Promotion & Loyalty Solutions lens and wanted to share some insights and takeaways with you.
Topics:
Customer Strategy
At Your Service: The Rise of Contextual Loyalty
The advent of digital technology has been a boon to travelers and resulted in a renaissance in the travel industry.
