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The “New Normal", Year Two: Data, Privacy and Consumer Behavior

Original Presentation Date

Jun 03, 2021

Key Takeaways

Detailed Overview

The lessons of COVID-19 on consumer behavior will be dissected for years to come; however, the accelerated digitization spurred by the pandemic immediately impacts how we reach consumers and clients at scale.  
Hosted by Intent HQ & Merkle, this candid conversation will address COVID-19 accelerated shifts in the marketplace. This session will explore cutting edge research, discuss changes in lockdown shift consumption and illuminate trends in digital advertising, all geared toward empowering attendees to understand what we’ve learned, and what’s next.  
The conversation will be led by noted researcher and IESE Professor of Marketing Jose Luis Nueno who will be joined by Matthew Mobley, Chief Technology Officer for Merkle, and Sharifah Amirah, President, Intent HQ Americas, as they explore topics including: 

  • How has the COVID-19 crisis changed consumer behavior
  • What new demands on customer experience are driving change…and which demands are here to stay?  
  • How can we collectively meet these demands in a tech smart AND privacy safe way?  


José Luis Nueno

Professor of Marketing, IESE Business School & Intent HQ Chair on Changing Consumer Behavior

Sharifah Amirah

President, Intent HQ Americas

Matthew Mobley

Chief Technology Officer