Merkle Named a Strong Performer in Performance Marketing
The Forrester Wave™: Performance Marketing Agencies, Q3 2019
Merkle is named a Strong Performer by Forrester Research among top performance marketing agencies. In The Forrester Wave™, we are evaluated with eleven other vendors across our current offering, strategy, and market presence.
Receiving the highest scores possible in 12 criteria, including paid search, search engine optimization, market approach, and privacy, Merkle also received among the highest scores in the paid social and programmatic display criteria.
Forrester cites our “people-first approach to performance marketing fed by clients’ hashed first-party data” and our “highly verticalized go-to-market approach.” The report also recognizes our “strategic and methodical approach to creating strategies from a cross-channel campaign level down to individual channels.”
