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Nonprofit Marketing Solutions

Long-lasting and profitable relationships are personal
$ 162 M+
Raised with partners
2.2 M+
Donors reached
100 +
Employees dedicated to nonprofit clients




You know how competitive it is to get your constituents’ attention. They’re influenced by consumer experiences in an era of overload. Add in the pressure of fundraising, and it can seem like donor engagement is less and less attainable. We’re in a market climate where “likes” feel just as good as a monetary gift.

So, it’s crucial that nonprofits adapt to the shifting mindset of donor loyalty. It’s your organization that will need to focus on the needs and preferences of your constituents, not the other way around. With commercial media dominating the attention span and wallet of your donors, your nonprofit needs be there in those same channels and with the highest touch in personalized experiences. This is where long-lasting, profitable relationships are fostered and how they’ll endure.

Our nonprofit solutions bring commercial-level marketing outcomes to nonprofit organizations. With a rich data and analytics heritage, we know people — across all sectors. Merkle has deep industry expertise in fundraising for leading nonprofits and in marketing for the world’s most successful brands.


Merkle and Client Impact in 2020


Cancer Research and Support

Dollars Raised: $73,745,633  |  Donors: 1,046,761

Health Charities

Dollars Raised: $62,368,356  |  Donors: 1,018,632


International Relief

Dollars Raised: $22,402,123  |  Donors: 172,704

Human Services

Dollars Raised: $3,543,264  |  Donors: 39,914




Our Clients

Habitat for Humanity
AARP Foundation
Mothers Against Drunk Driving
Leukemia and Lymphoma Society
Northwell Health Foundation
Cohen Children's Medical Center
National MS Society
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World Vision Logo
Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift.
Graham McReynolds, Associate Vice President, Global Initiatives

Our Team

SVP, Creative Strategy, Merkle
Vice President, Client Partner
Vice President, Client Success, Merkle Nonprofit & Insurance
Vice President, Nonprofit
Vice President, Analytics, Merkle
VP, Nonprofit Vertical Lead