Consumer Activation Must-Dos for Re-Emergence
Only 48% of retail consumers have stayed loyal to their favorite brands during the COVID-19 pandemic, and many have trialed or switched to other brands, often out of necessity. In other words, loyalty is up for grabs.
As you re-emerge over the upcoming months, you’ll want to pull the right levers to re-activate consumers and build brand loyalty. Our research-backed strategies help marketers across these segments prioritize their efforts:
Consumer Packaged Goods
- Identify & Activate
- Educate & Engage
- Reward & Retain