Specializing in cross-channel analytics implementation, Wes is a notable voice on best practices in digital analytics implementations, with a specialty in the Google Marketing stack. With over twelve years of digital marketing strategy and implementation experience, he is a Google Analytics 4 expert, helping brands to prepare for GA4 with incremental business gains along the way,
Wesley's Articles, Blog Posts, Webinars and More
Maximizing Google Analytics 4 Integrations
With a new platform comes new ways to integrate with Google tech for an end-to-end view of your customer. Join us as we explore the latest GA4 integration updates across: Google Ads, Search Ads 360, BigQuery, and Display & Video 360.
This is Part 2 of a 4-part series.
How to Build Your Google Analytics 4 Adoption Roadmap
The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management.
