Trevor is a Performance Media Director responsible for cross functional delivery teams for large clients. Trevor joined Merkle in 2020 and has worked across the health and travel verticals. Prior to joining Merkle, Trevor spent time in the retail, ecommerce, and travel verticals in various roles.
Activities include:
- Member of Merkle’s Performance Marketing Lab focused on digital platform maturity through data science and automation.
- Cross function delivery teams
- Emerging channels product development and roadmap
- Niche vertical and media channel consulting and best practices
- Market presence and PR support
- Lead Merkle America’s Multicultural Business Resource Group (BRG)
- Co-Lead dentsu America’s Multicultural Business Resource Group (BRG)
Trevor has been a contributor to multiple industry roundtables, webinars in topics ranging from analytics to loyalty programs. Trevor evaluates and supports Merkle’s adoption of emerging channels and consults with clients in small or niche verticals to ensure best-practices and strategies based on key performance goals for each client. Additionally, Trevor has won several awards both personally and on behalf of our clients for his innovations in analytics and advancement of emerging media channels.
Trevor holds a degree in Chemical Engineering with a double major in Engineering & Public Policy from Carnegie Mellon University.
Trevor's Articles, Blog Posts, Webinars and More
Three Considerations for Your 2022 TV Strategy
What should marketers be thinking about as they develop a TV strategy for 2022? This post covers three questions advertisers should ask themselves as they begin to submit budgets, create plans, and outline potential testing.
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I Am Merkle, Vol. 7
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee, Sanie Mikaelian.
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