Suzy is a Creative Director at Merkle with a background in copywriting and loads of experience in Performance Creative. With 25+ years of helping F500 clients craft messaging and campaigns that drive action as well as build a brand experience, she appreciates the power of tapping into human truths and insights. Her work engages prospects and customers across digital, social, video, TV, radio and print. Suzy is actively involved in elevating the marketing community as Past President of the Chicago Association of Direct Marketing (CADM) and in her free time has had a number of short stories published.
Suzy's Articles, Blog Posts, Webinars and More
The Power of Storytelling to Drive Creative Performance
Storytelling and performance marketing may seem an unlikely pairing. The truth is, they go hand in hand when it comes to winning the hearts and minds of today’s consumers.
Topics:
Performance Creative
