Sunil bring over 13 years of experience in advanced analytics, marketing technology and CRM. He is an expert in digital data, audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world.
He currently leads Merkle’s Audience Science & Management practice where his focus is to help clients deliver a superior customer experience and drive ROI through the application of 1st party data, advanced analytics, and state of the art marketing technology platforms. He also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform Merkury and leading marketing technology providers.
He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance and many others.
Sunil has a Master’s degree in Engineering from NC State University.
Sunil's Articles, Blog Posts, Webinars and More
Use Cases of ActionIQ and Merkury to Power Better Experiences
We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
Topics:
A Cookie-less World Creates an Appetite for Retail Media
Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?
Identify Opportunities to Maximize Customer Experience Revenue
$98 billion a year is left on the table by companies that fail to provide “simple” experiences to their consumers. The difference between a good and great experience is customer loyalty and significant revenue for your bottom line.
Topics:
Digital & User Experience (UX)
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Analytics
Collecting, Storing, and Using Data to Transform Customer Experiences
The customer data and identity landscape, paired with the evolving digital experience, will look vastly different than it did just 18 months ago. That's the fastest pace of change brands have ever endured.
Speak to Me Like You Know Me: Creating Identity-based Customer Experiences
Identifying the customers that interact with your brand across channels is paramount, but how can you make sure that those insights are creating value for your brand?
Topics:
Identity Resolution
Customer Data Platforms for a World Without Cookies
In Part 2 of this webinar series, we will deep dive in to how to leverage new technologies such as a customer data platform (CDP) to tackle audience management challenges in the “cookie-less” world.
Mastering Audiences in a Cookieless World
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.
Topics:
Analytics
DMP: The Key to Audience-Centric, Cross-Channel Targeting
Many companies are unable to distinguish their existing customers from their potential prospects when it comes to the individuals who engage with them across the different digital channels. That’s where a data management platform (DMP) comes into play.
Topics:
Data and Analytics
Citizens Bank Case Study: Expanding Reach in the Digital Age - Retooling for Growth
Hear how Citizens Bank is retooling for growth through data, analytics and digital technology to expand the reach and impact of their customer engagement strategy.
Topics:
Financial Services
