Sunil bring over 13 years of experience in advanced analytics, marketing technology and CRM. He is an expert in digital data, audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world.
He currently leads Merkle’s Audience Science & Management practice where his focus is to help clients deliver a superior customer experience and drive ROI through the application of 1st party data, advanced analytics, and state of the art marketing technology platforms. He also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform Merkury and leading marketing technology providers.
He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance and many others.
Sunil has a Master’s degree in Engineering from NC State University.
Sunil's Articles, Blog Posts, Webinars and More
Use Cases of ActionIQ and Merkury to Power Better Experiences
Published on: Aug 19, 2021
A Cookie-less World Creates an Appetite for Retail Media
Published on: Jun 02, 2021
Identify Opportunities to Maximize Customer Experience Revenue
Published on: Feb 25, 2021
Collecting, Storing, and Using Data to Transform Customer Experiences
Published on: Jan 04, 2021
Speak to Me Like You Know Me: Creating Identity-based Customer Experiences
Published on: Oct 12, 2020
Customer Data Platforms for a World Without Cookies
Published on: Jun 29, 2020
Mastering Audiences in a Cookieless World
Published on: Mar 23, 2020
Using technology to plan an effective people-based audience activation strategy
Published on: Apr 09, 2019
DMP: The Key to Audience-Centric, Cross-Channel Targeting
Published on: Aug 11, 2017
Citizens Bank Case Study: Expanding Reach in the Digital Age - Retooling for Growth
Published on: Mar 14, 2016