Steffi oversees Merkle’s financial services portfolios, overseeing a team of Client Partners and Account Directors that collaborate with banking, payments, and fintech clients to define, launch and execute engagements across Merkle’s full suite of services. Her portfolio includes Discover, American Express, Citizens, Regions, SoFi, Sallie Mae, Jenius Bank, Synchrony, Ally, Fair Square and more.
Steffi has held agency and client-side roles in financial services for more than twenty-five years, including seventeen years at Merkle. She is recognized for her deep experience in direct response, loyalty, CXM and data/identity and personalization solutions and for her genuine commitment to understanding client needs and crafting solutions for Banking and FinTech clients.
