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Shoshana Winter

SVP, Executive Director, Creative, Content & Strategy, Merkle
Shoshana Winters 4:3 Headshot

Shoshana is a self-proclaimed marketing geek. She has been building and growing brands through senior strategy and marketing management positions for 25+ years, leading traditional, digital, media and product development for emerging and Fortune 500 brands across every category.

A digital veteran, she co-founded the first global social media platform, sixdegrees.com, in 1997 - and since that time, she has leveraged a solid foundation of brand, advertising and marketing experience honed during her early agency experience to help grow early stage digital brands, including Audible.com, where she led the marketing organization for four years prior to its acquisition by Amazon.  

She has held numerous agency leadership roles including SVP, Strategy & Planning at iCrossing, Chief Strategy Officer at Vizeum, and SVP, Executive Planning Director at dentsumgb. Shoshana has recently returned to Merkle after two years as the US Managing Director of an emerging fintech brand, and is now leading the Merkle's Performance Creative team, creating cross-channel work for leading brands including Anthem, Mini, Discover and American Express.

Shoshana's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Performance Creative: New Rules for a New Era

As brands wrestle with big, complex shifts in the marketing landscape coming out of the pandemic, their responses have focused largely on data, technology, and digital transformation. But what about creative? In this new landscape, consumers dictate how, where, and when they consume content.