Shoshana is a self-proclaimed marketing geek. She has been building and growing brands through senior strategy and marketing management positions for 25+ years, leading traditional, digital, media and product development for emerging and Fortune 500 brands across every category.
A digital veteran, she co-founded the first global social media platform, sixdegrees.com, in 1997 - and since that time, she has leveraged a solid foundation of brand, advertising and marketing experience honed during her early agency experience to help grow early stage digital brands, including Audible.com, where she led the marketing organization for four years prior to its acquisition by Amazon.
She has held numerous agency leadership roles including SVP, Strategy & Planning at iCrossing, Chief Strategy Officer at Vizeum, and SVP, Executive Planning Director at dentsumgb. Shoshana has recently returned to Merkle after two years as the US Managing Director of an emerging fintech brand, and is now leading the Merkle's Performance Creative team, creating cross-channel work for leading brands including Anthem, Mini, Discover and American Express.
Shoshana's Articles, Blog Posts, Webinars and More
The Power of Storytelling to Drive Creative Performance
Storytelling and performance marketing may seem an unlikely pairing. The truth is, they go hand in hand when it comes to winning the hearts and minds of today’s consumers.
Topics:
Performance Creative
When Performance Creative Became Experience Creative: a New Marriage of Art and Science in the Experience Economy
In the past 12-18 months, we have seen a seismic shift in consumer behavior. The acceleration of e-commerce, driven by native direct-to-consumer digital brands, has reinvented the purchase journey.
Performance Creative: New Rules for a New Era
As brands wrestle with big, complex shifts in the marketing landscape coming out of the pandemic, their responses have focused largely on data, technology, and digital transformation. But what about creative? In this new landscape, consumers dictate how, where, and when they consume content.
Topics:
Performance Creative
Future Proofing Your Marketing for the Shopper of Tomorrow
It’s not retail that’s dead, it’s our traditional — perhaps dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. Here's how to start writing it.
Topics:
Retail
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Consumer Goods
