We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Shirli Zelcer

Global Analytics Lead, Merkle
Shirli Zelcer

Shirli is Merkle’s Global Analytics & Technology Lead. She has 20 years of experience in strategy and analytics in the Travel, Media and Entertainment, Retail, High Tech, and Financial Services industries. At Merkle she has worked with a variety of different clients including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike, and has led projects for both consumer and B2B segments. Projects Shirli has managed include enterprise segmentations, customer journey development, lifetime value, omni channel integration, contact strategy optimization, acquisition and customer targeting and next best models, propensity models, and media mix modeling and attribution.

Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor’s and a master’s degree in Statistics from Cornell University.

Shirli's Articles, Blog Posts, Webinars and More

Articles We suggest...

Navigating a frictionless experience in the cookieless world

Shirli Zelcer, head of data and analytics at Merkle, explains the impact of privacy regulations around data collection and the deprecation of the third-party cookie and why both trends arecausing marketers to completely reevaluate approaches to customer experience.
Webinars We suggest...

How to Get Started with Customer Journey Analytics

Customer journey analytics is the approach to building informed customer experiences. Today, delivering great, relevant customer experiences is more crucial than ever. In fact, according to PwC, the number of companies investing in the omni-channel experience has jumped from 20% to more than 80%.
Webinars We suggest...

Planning for a New Reality: Marketing Strategies for Insurance and Wealth Management

Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before.
Webinars We suggest...

Journey Interrupted—Driving Engagement in a “Broken” Funnel

Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.