Shera Polzer has over 15 years of leadership experience across industries and functional areas from Accounting and Government to Marketing and Ecommerce. She has an undergraduate degree in Finance and an MBA from the University of Maryland and has spent the last 6 years within IT’s CRM and Marketing space at Subaru of America. Shera launched Adobe Campaign for Subaru and was responsible for integrating the toolset within and between Adobe’s Experience Cloud and Subaru’s marketing technology stack. In addition to connecting the pipes, Shera partnered with Subaru’s Marketing Department and Creative Agency to launch its first Digital Marketing Center of Excellence team, a cross-functional team working to build the digital foundation necessary to deliver relevant, personalized and cohesive customer experiences across the buying and owning journeys.
