As Merkle’s SVP Media Activation Services, Serge brings his cumulative experience activating identity-based performance media solutions for our clients. This includes full-funnel strategies as well as deep subject matter expertise across all digital platforms and publishers. Serge role as a head-of-industry leader within Merkle Activation focuses on Financial Services, Health and Not-for-Profit clients where he oversees lead-generation and customer acquisition programs as an executive sponsor and solutions leader.
Serge is a recognized and accomplished media professional with the unique experience of having worked across client, agency and media sales disciplines. Prior to Merkle, Serge was Head of Media Strategy at eBay Enterprise where he managed Display Media Services. Prior to eBay Enterprise, Serge was Director of Media, North America, at SapientNitro. Other prior roles included Director, Media at Sony Electronics. He lives in Westchester County, NY with his wife and children and serves on the Zoning Board of the Village of Ardsley.