Sean's Articles, Blog Posts, Webinars and More
Three Major Themes From the 2019 Google Marketing Live Keynote
Here we explain several of the major announcements made at Google Marketing Live and what they mean for advertisers.
Topics:
Digital Marketing Channels
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Paid Search
Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event
Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.
Topics:
Digital Marketing Channels
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Amazon and eRetail
Preparing to Win Amazon Prime Day in 2018
Six key considerations for Amazon vendors and sellers to keep in mind for the quickly approaching Prime Day event.
Amazon Rolls Out Fees for Lightning Deals Ahead of Prime Day 2018
Amazon recently introduced fees for participation in Lightning Deals. Read on to learn about the set-up and considerations to keep in mind.
What Marketers Should Know as Google Moves Forward with Purchases on Google
Purchases on Google has been around for a couple of years now, and Google is starting to roll out new iterations. Read on to find out key details about the product.
Topics:
Digital Marketing Channels
Product Data Tips for a Successful Holiday Shopping Season on Google PLAs
As the 2017 holiday season draws near, it is imperative for advertisers to make sure their product data is in the best shape possible to capitalize on the anticipated lift in Google Shopping Campaign traffic.
Topics:
Digital Marketing Channels
|
Paid Search
