Sayantika is a subject matter expert and brings around 10 years of experience in audience strategy, audience platforms, data analytics and digital marketing. She is passionate about leveraging analytical and data driven approach to achieve clients' vision and has extensive experience in Audience Platform Solutions (Adobe, Salesforce, Oracle) and orchestrating cross-channel audience-based journeys. She has led multiple consulting, implementation and value realization solutioning for clients across retail, insurance, entertainment, banking, electronic industries.
Sayantika joined Merkle in 2012 and has an MBA in Marketing and Finance from Drexel University.
Sayantika's Articles, Blog Posts, Webinars and More
Advanced Analytics or Activation: Where to Start?
Companies want to invest in tools to activate that data and gain powerful insights that give the business a view into how and where to gain return on investments. But which is better to start with?
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The Strategy to Scale Personalization with The Adobe Stack
Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.
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Key Steps to Mastering Personalization at Scale
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
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Elevate Your Approach to Customer Experience: Insights From the Leading Edge of Personalization at Scale
With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth and brand loyalty, marketing and CX leaders face urgent decisions on just where, when and how to place those bets.
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Analytics
Your Customer Data Platform Cheat Sheet: Key Considerations to Maximize Investment
No matter which stage you’re at in the CDP adoption journey, there are several key considerations that you must know ahead of time.
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Data-Driven Customer Experiences in the Post COVID-19 Era
How can marketers shift away from fragmented experiences to achieve connected customer experiences?
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Data-driven Experiences after the COVID-19 Era
If you have invested in Adobe Marketing Cloud products and are looking to get more value out of your current technologies, this webinar series will provide insights and best practices to help you integrate, automate, and find efficiencies as well as increase speed to market.
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Digital & User Experience (UX)
