Sayantika is a subject matter expert and brings around 10 years of experience in audience strategy, audience platforms, data analytics and digital marketing. She is passionate about leveraging analytical and data driven approach to achieve clients' vision and has extensive experience in Audience Platform Solutions (Adobe, Salesforce, Oracle) and orchestrating cross-channel audience-based journeys. She has led multiple consulting, implementation and value realization solutioning for clients across retail, insurance, entertainment, banking, electronic industries.
Sayantika joined Merkle in 2012 and has an MBA in Marketing and Finance from Drexel University.
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Sayantika's Articles, Blog Posts, Webinars and More
Jas Singh, Evan Nicholson, Sayantika Sikdar |
Published on: Dec 23, 2021
With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth and brand loyalty, marketing and CX leaders face urgent decisions on just where, when and how to place those bets.
Sayantika Sikdar, Dhairya Gabhawala |
Published on: Jul 17, 2020
If you have invested in Adobe Marketing Cloud products and are looking to get more value out of your current technologies, this webinar series will provide insights and best practices to help you integrate, automate, and find efficiencies as well as increase speed to market.
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