Samantha is an experienced strategy leader with a focus on human outcomes in digital product and service design. During her 25+ year career she has worked across various industries in both client-side and agency teams including finance, education, healthcare, life-sciences, health & beauty, and consumer packaged goods. Leading brands she has worked with include adidas, L’Oréal, Saudi Aramco, PerkinElmer, Fidelity Investments, Vauxhall, State Street, Enterprise Rent-A-Car and more. Samantha’s thoughtful and flexible approach to strategy and design has led to the launch of successful products, applications and services. Well-versed in research techniques and approaches she believes there is always time and budget to make decisions based on evidence.